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Unproven ideas
In de afgelopen maanden hoorde ik meerdere keren iemand praten over het belang van ‘unproven ideas’. In zeer uiteenlopende situaties werd uitgelegd hoe belangrijk het is dat fantasierijke, risicovolle ideeën tot bloei en uitvoering kunnen komen. Zonder deze ideeën – vaak bedacht en verdedigd door rebelse, ietwat koppige mensen – blijft vooruitgang marginaal en slechts een klein stapje in de richting van verbetering.
Let me introduce myself
Hi, I am Stephanie, a 23 year old strategic design student at the TU Delft. Today, I am in my second week as an intern at BR-ND. Off course I can tell you a long story about myself, who I am, what I do, what I like and what I do not like. Ok, I will... later on. First, I want to tell you the reason why I choose this brand as the company where I am doing my internship at.
What are your frogs?
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Four reasons why happiness is not yet as important as the quarterly results
If research shows that happy organizations are more successful, why don’t we act?
Everybody talks about it: success does not lead to happiness, happiness leads to success. Is it the crisis or The Age of Aquarius? We have finally come to the conclusion that happiness is not only important to people’s individual lives, but for organizations as well.
Two Interns Wanted
BR-ND is looking for two (paid) interns to start soonest at our Amsterdam office. Candidates have experience in app creation and share our passion for social transformation and happiness at work. Tasks will be to realize a mobile app based on our proprietary happiness metrics and use of emotive language #23plusone.
Leadership Resolution 2014
What if we all would lead by example in 2014, with these 24 happy resolutions in mind?
Do Good Deeds In 2014
On behalf of BR-ND and all 23plusone Licensend Friends we wish you Happy Holidays!
Capetown Unlimited
End october 2013 I visited the Brandstation our sister firm in Capetown. A week immersed in this amazing city, where I connected with the most beautiful people.
Transformation of a Diva
From the very start that I met Kim Cramer - my proud co-founder of BR-ND - back in 2005, she made an amazing impression on me.
Metrics How Your Brand 'Feels'
Your stakeholders are part of your brand. To understand the image of your organization, ask them. To shape the future of your organization, engage them. To be successful, inspire them.
'Happy' Rules at Work
Everybody at some time, feels a need to know about the purpose of life. Why am I here? What role am I to play? Why should I suffer? How can I make my life happier?
Policy of Happiness?
If science proves that happiness improves business performance, shouldn't policymakers act? Many people claim that 'happiness' in economic terms is defined as the pursuit and accumulation of material wealth.
Destination Happiness
Have you ever been unhappy? Of course you have. Do you recognize that languid, apathetic, flaggy mood that comes with it? That lackadaisical (yes, I had to look that word up too) feeling that wants to make you cry and maybe even does?
Sunny Experience 2013 (in Dutch)
Plan B en BR-ND komen met een eenmalige en unieke 'Sunny Experience Road Tour' in de lente van 2013 naar je toe!
Let me introduce myself
Wow, a whole section just about me. Me talking about myself isn’t easy, but here it goes! What’s up, Dear Reader. I’m Melody Malekzadeh, a Communication student from The Hague.
Open creation in branding
Who builds a brand? Is it the brand manager, his advertising agency, clients who talk positively about the brand? All of the above, one might say. But then we are missing out on the most important group of brand builders: the rich community of employees representing the brand on a daily basis.