Summertime is learning time

Summer is the perfect time to be inspired and invest in your skills. That's precisely why BR-ND organises 4 compact half-day masterclasses around super interesting topics. 

Kim Cramer PhD, proud co-founder BR-ND & Emotome: 'We have always shared our knowledge and methods with bright and curious people. We see it as a responsibility to bring the whole branding and organisation development industry to a higher level. This summer we have asked 4 top experts in their fields to share their knowledge and trigger your thinking.'

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Ezra BakkerBR-ND
Design and tech as a force for good

“Het allerspannendst was het moment dat je je realiseert dat het anders moet.” Huub Waterval, CEO van het nieuwe bedrijf Nextview, wil internationaal. Klaar om flink verder te groeien in én buiten Nederland. “Groei om de groei inspireert ons niet. We hebben als organisatie een verantwoordelijkheid naar de planeet en de maatschappij. Daarom zijn we B Corp geworden.”

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Kim Cramer
Visionaire leiders en betekenisvolle merken?

Stel je voor dat je op een dag aangesteld wordt als CEO van een grote organisatie. En dat je de opdracht hebt meegekregen om niet de status quo te handhaven, maar om de organisatie te transformeren. Je staat opeens aan de top van een bedrijf in verandering. Je voelt de druk van aandeelhouders en toezichthouders om snel wijzigingen door te voeren, iets met de beruchte eerste 100 dagen. Oefff.

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Alexander KoeneBR-ND
#BigThankYou

2017 has been a successful year for BR-ND in many respects. Not only has our team and business continued to grow, more importantly, we have been able to support many new clients with meaningful brand and culture development. Our 'emotive' way of working, which combines design thinking with branding, a concept we have been pioneering during the last decade, is increasingly being recognized as the way to go. We are grateful that more and more clients have selected us for our doings.

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How to transcend brand communication with storytelling

Stories tend to feel so natural because we are psychologically designed to process stories with greater ease than any other format. It is no wonder why brands have used storytelling to sell their vision, ideas, and products to the world for so many years. From very early on, brands were quick to understand the importance of storytelling in engaging, inspiring, and activating their audiences.

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Get inspiredKim Cramer
Hey Siri. How do I survive the impact of AI?

Many daily activities that were unthinkable 20-25 years ago are now a part of daily life. Since then, we started to communicate online instead of writing letters or postcards, we purchase goods via webshops without actually touching the goods before the purchase, and we listen to music without even having to buy an album. Technology has brought a sense of convenience to our lives. But even great convenience comes with consequences.

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Michal Vaya
Our new team member

Our new team member Isil Dijkstra completed her Advertising & Market Research study at Istanbul University, which followed by BA Bachelor graduation with minor marketing at Anadolu University in Istanbul.

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Michal Vaya
Introducing Janelle...

When it comes down to it, stories are the foundation of history, entertainment, as well as the way people internalise situations and events. So when it comes to the commercial world, it's no surprise that brands use this approach to share their own values, goals, vision, and, naturally, product pitches. 

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Ready to boost yourself this summer?

While people enjoy their holidays and most business goes in relax mode, it's the perfect period to take some time to soak up insights and inspiration from the 23plusone Lab. On the 6th of July we are organising a Summer School on Emotive Branding in Amsterdam.

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Alexander Koene
Spring School!

Spring season, school season! On the 9th of May we give another Spring School about Emotive Branding. Want to learn more about the 23plusone method? We want to share our knowledge and expertise with you and there are still spots open..

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Kim Cramer
Tussen Meer en Minder

We leven in een consumptiemaatschappij. We werken om in onze vrije tijd goederen en diensten te consumeren. Dat bevredigt geen basisbehoefte, maar geeft wel status en identiteit. Kapitalisme streeft naar permanente groei, bedrijven moeten meer produceren en mensen meer consumeren. 

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Alexander Koene
Autumn School 2016 - November 3rd

In a half-day workshop on November 3rd, we share our expertise on Emotive Branding with 23plusone and help you apply it to your business. For everyone who is interested in giving meaning to their brand and spreading happiness in this social age. 

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Kim Cramer
Wonderful Indonesia

Wonderful Indonesia, het land waar mijn roots liggen. Waar mijn ouders opgroeiden tot ze op 10 en 12-jarige leeftijd met de boot naar Nederland verhuisden. Een ongelooflijke reis, zeker vanuit deze moderne tijd bekeken. Zonder ooit buiten Java gereisd te hebben, zonder via social media al van alles te weten over hun nieuwe thuisland, gingen ze noodgedwongen het avontuur aan, die twee gezinnen waarin zowel mijn vader als mijn moeder tot de kleintjes behoorden.

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Kim Cramer