Background
VeldhovenGroup is an international fashion company designing, manufacturing and marketing three fashion brands: Sandwich, Stills & Nononsense.

Challenge
BR-ND was asked to organize an premier event to activate the VeldhovenGroup strategy to a broad internal audience from all over the world.
Purpose of the event was to provide insight in the future strategy and ambitions in an engaging and accessible way.

Result
The BR-ND Insider was launched to find out what the VeldhovenGroup employees value, as input for the event and future brand development. During the event, workshops were facilitated to make the strategy tangible in a surprising, fun, imaginative and engaging way. Watch this video clip of the event.