Posts in Get inspired
BR-ND XXX

We live in exciting times. What certainties do we today still have? What is up with the meaning of money? How are organizations shaping a meaningful future for their employees, clients, suppliers and shareholders? 

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Get inspiredAlexander Koene
2012? Brands are human after all

Over the last couple of decades our capitalist system has come to exist with the purpose to make (more) money. Instead of creating sustainable business aiming to help people. It seems that organizations have gradually lost their social responsibility. Business has become a money game. The more the better. Money justifies it all.

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Unleashing emotive capital

During most of my marketing career, I believed the measure for success to be market-share and bottom-line. Recent global developments have faded this belief and new perspectives on business are emerging. In summary, my conviction is that shareholder value has to shift from a 'finance' to an 'emotive' orientation.

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Dancing your haka

So many organizations forget to effectively use the power of symbolism and rituals to connect and engage people in their hearts. At best such organizations identify themselves with a corporate name and logo.

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Get inspiredAlexander Koene
Rite of spring, riots in our brain!

In May 1913, Igor Stravinsky launched The Rite of Spring (Original Title: Le sacre du printemps). Now regarded as one of Stravinsky's most beautiful works, this ballet initially triggered harsh criticism and negative reactions. Watch this fMRI scan to enjoy the music, while seeing how it riots in our brain.

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Kiki Bouba effect

The Kiki Bouba experiment was first conducted on the island of Tenerife, by Wolfgang Köhler in 1929. He showed forms similar to those shown above, and found a strong preference to pair the jagged shape with the word Takete and the rounded shape with the word Baluba.

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