Posts in Be meaningful
2013: Democratization of Strategy?

Till the crisis of 2008, good management was about financial growth, scale benefits, efficiency and control. Strategy was about focus and direction. Organizations flourished by division of labor, separation of power and other Machiavellian practices. Brand marketing was about luring consumers into a psychological need state of materialism, of more. 

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Unleashing emotive capital

During most of my marketing career, I believed the measure for success to be market-share and bottom-line. Recent global developments have faded this belief and new perspectives on business are emerging. In summary, my conviction is that shareholder value has to shift from a 'finance' to an 'emotive' orientation.

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