Posts in Get inspired
How to transcend brand communication with storytelling

Stories tend to feel so natural because we are psychologically designed to process stories with greater ease than any other format. It is no wonder why brands have used storytelling to sell their vision, ideas, and products to the world for so many years. From very early on, brands were quick to understand the importance of storytelling in engaging, inspiring, and activating their audiences.

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Get inspiredJanelle de Weerd
Destination Happiness

Have you ever been unhappy? Of course you have. Do you recognize that languid, apathetic, flaggy mood that comes with it? That lackadaisical (yes, I had to look that word up too) feeling that wants to make you cry and maybe even does?

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Get inspiredKim Cramer
2013: Democratization of Strategy?

Till the crisis of 2008, good management was about financial growth, scale benefits, efficiency and control. Strategy was about focus and direction. Organizations flourished by division of labor, separation of power and other Machiavellian practices. Brand marketing was about luring consumers into a psychological need state of materialism, of more. 

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Finally, emotive branding defined!

Some months ago, Ayu Koene (11) was our intern-for-a-day. Smart and charming, she attended a client meeting, worked on the 23plusone profiles of different nail polish brands (Chanel vs Miss Sporty), and interviewed Alexander, Josien and Kim. Afterwards, she wrote down her experiences and got an 8 and a 9 (A-scores!) for her internship report.

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Get inspiredKim Cramer
We heart OG2012

Every summer holiday season we withdraw in the Lab to overhaul our branding methods and revamp our models & tools. Based on our experiences with clients and inspired by new technological developments and thought leadership from other disciplines, we always push for the latest innovation in our branding practice. 

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