Posts in Behind the scenes
Introducing Janelle...

When it comes down to it, stories are the foundation of history, entertainment, as well as the way people internalise situations and events. So when it comes to the commercial world, it's no surprise that brands use this approach to share their own values, goals, vision, and, naturally, product pitches. 

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We hired a hockey nerd to help out Alexander!

Ezra Bakker is a field hockey nerd, storyteller and still studying Communications in Rotterdam. Working on his thesis at 23plusone to finally graduate in February of next year. During his time as a student he actively is coaching and training field hockey players of all ages. Even when the season is over this nerd doesn’t stop teaching youngsters how to play the game he loves.

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Open creation in branding

Who builds a brand? Is it the brand manager, his advertising agency, clients who talk positively about the brand? All of the above, one might say. But then we are missing out on the most important group of brand builders: the rich community of employees representing the brand on a daily basis. 

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BR-ND goes San Francisco!

Ever been to San Francisco? BR-ND made a trip to the US last week and ended in this wonderful city. Oh how much we enjoyed the sun and the lovely sea breeze, Fishermans Wharf, Little Italy, Chinatown, Banana Republic, Niketown, the hottest sushi bar, and yes, even the hop on hop off bus taking us over the Golden Gate bridge and right back!

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