BFM Podcast: Emotive Branding - Kim Cramer

“If you haven’t heard of emotive branding, you’re not alone. Emotive branding is a relatively new technique that is not only changing company culture in leading organisations around the world, but impacting the way people experience brands throughout the entire customer journey. We speak to emotive branding specialists, BR-ND about connecting emotions to a brand, and using emotive branding to create and promote positive behavior. “

- Audrey Raj, BFM Radio - The Malaysian Business Station

Michael Cortino