Lesson on Internal Branding

Whether it actually is a leaked internal document or just a great branding stunt, the "Valve handbook for employees" is a great example of actually ‘doing things different’ and bringing brand values alive within your organization. The handbook of this game developer company explains the “flatland” structure they apply, everyone being responsible and not having a single manager in the building.

“A flat structure removes every organizational barrier between your work and the customer enjoying that work. Every company will tell you that “the customer is boss,” but here that statement has weight. There’s no red tape stopping you from figuring out for yourself what our customers want, and then giving it to them.”

Also the document gives a glimpse on how the company takes care of its employees and how making over hours is not encouraged!

“If you’re looking around wondering why people aren’t in “crunch mode,” the answer’s pretty simple. The thing we work hardest at is hiring good people, so we want them to stick around and have a good balance between work and family and the rest of the important stuff in life.”

This handbook provides a great take on a modern organization and has put Valve one the list of most popular employers of this time. Have a look, and you will understand!

Valve Handbook
Valve Handbook