Brands & Brains

On Saturday 21st of May, BR-ND's branding diva Kim Cramer exposed herself to fMRI brain scanning. This magical piece of research, funded by our client De Telefoongids & Gouden Gids, is a breakthrough attempt to understand the magic of brand appeal. One will agree that Kim gives new meaning to Beauty & Brains.

On Wednesday 25th of May, Kim presented 'Brands & Brains' at SIME Amsterdam, a leading digital innovation conference, together with neuroscience Professor Victor Lamme from the University of Amsterdam (Neurensics). In the below presentation you will find a movie of Kim's adventures in the MRI scanner and very interesting findings on brain scanning and branding.

N'joy the beauty of this prezi...

SIME Amsterdam 2011 FINAL on Prezi

Alexander KoeneBR-ND, fMRI