Brands & Brains
On Saturday 21st of May, BR-ND's branding diva Kim Cramer exposed herself to fMRI brain scanning. This magical piece of research, funded by our client De Telefoongids & Gouden Gids, is a breakthrough attempt to understand the magic of brand appeal. One will agree that Kim gives new meaning to Beauty & Brains.
On Wednesday 25th of May, Kim presented 'Brands & Brains' at SIME Amsterdam, a leading digital innovation conference, together with neuroscience Professor Victor Lamme from the University of Amsterdam (Neurensics). In the below presentation you will find a movie of Kim's adventures in the MRI scanner and very interesting findings on brain scanning and branding.
N'joy the beauty of this prezi...
SIME Amsterdam 2011 FINAL on Prezi