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Unlocking branding potential within family businesses

Marketing executives of family businesses have the opportunity to seize advantages that other companies simply can’t. Why? Family businesses derive competitive strength through some intrinsic identity traits. And promoting these family-business traits has proven to positively influence buying behavior!

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Be meaningful, White paperAlexander KoeneOctober 13, 2010
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The power of association

Get inspiredKim CramerAugust 20, 2010BR-ND
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