The power of association

Last week, someone showed me a short movie called 'Words'. Produced by Everynone, it has been finding its way through social media to reach many people and i'm not suprised if they are all as touched as I was when I first saw it. It is a clever edit of images representing how words are able to trigger meaningful concepts and how our brain is able to associate from one meaning to the other. To me, it demonstrates the power of association, one of the phenomena we often use to bring about inspiration for brand building. If humans are stimulated to let their associations run wild and free they come up with ideas they would never have has if they were stimulated to think logically. I love this movie!

Posted by Kim