Boutique Firm

We are an Amsterdam-based boutique firm specialised in emotive branding. We support teams and organisations with branding strategies in the social era. Such strategies foremost aim at connecting people emotionally and by doing so they promote positive behaviour. We create happy relationships between our client and their stakeholders through all our services, including purpose, culture, values, strategy and brand creation. We believe that only happy and inspired people can make organisations successful. We believe corporate values must mirror human drives because growth results from jointly pursuing an emotive purpose.

How does your organisation feel? We specialise in 'emotive', because we think business should be human. Many businesses forget to apply a constructive process to bring out, define and cultivate their identity, so it can touch people's hearts. We use science based methods and practical tools to align the goals and needs of your business to the emotional drives of all your stakeholders. So that your brand really matters.

Kim Cramer PhD
Alexander Koene

Co-founders
BR-ND Emotive Transformers

Are your people inspired? The best results come from a happy workforce living the brand. That's why we use internal engagement to inspire your employees to behave according to your brand's promise. The use of social intranet provides the basis for Internal Branding 3.0. By starting with discovering what makes your employees tick, and involving them in your strategy, we promote a happy, meaningful culture that benefits both employees and external stakeholders.

How successful is your organization? We are willing and able to implement a winning strategy to support your business. Our clients benefit from jointly pursuing a meaningful goal and improved results. Happy people make up for successful organizations, not only in financial terms.

Team up to transform. We believe in open, durable relationships in which all parties team up for the best results. We offer our talents, expertise and inspirational programs to support your transformation process and branding strategy. In turn you can create your fresh and improved brand together with your stakeholders and make them happy and inspired.


Want to know more?

Then contact Kim Cramer or Alexander Koene. You are most welcome for a cup of coffee or we can visit you to touch base.