In cooperation with our Licensed Friend Celeste Miller from market research agency TOTTA, our 2008 brand appeal studies have been repeated end of 2014. We are excited to present the latest results at the MIE event on the 4th of Februari 2015. Over 100 brands in for example the automotive, financial services and coffee categories have been profiled with 23plusone, using an intuitive scan including respondent reaction times. Interested? Contact Kim Cramer or subscribe here for the Netherlands largest event in Marketing & Insights.