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What does it take for the financial services industry to reinvent itself? If only someone had the magical answer to that question. What we do know, is that it takes a revolution to change the old norms and standards that have been self-sustaining for years. And you can only start a revolution by... starting.  That is why the jury of the Financial Marketing Award, presided by moi, searched for initiatives that shake, rattle and roll the Dutch financial market. Coming from both traditional players and newbies, these initiatives really strive to contribute to a beautiful world, where people are helped with relevant services that improve their life. The jury chose 4 finalists out of 15 nominees (Het beste hypotheekidee van Delta Lloyd, Eerstestap.nl, eyeOpen, Generation F, Huis & Hypotheek Servicepakket, De Hypotheekshop Garantie, Kantox, Knab, Onderling.nl, Seeds, Share2start, SNS bank, Triodos, Webclusive en WeHelpen). One of the lucky 4 will win the Financial Marketing Award 2012 on December 6. Which one would you prefer? eyeOpen, Onderling.nl, Seeds, or Wehelpen?

By Kim Cramer