Every summer holiday season we withdraw in the Lab to overhaul our branding methods and revamp our models & tools. Based on our experiences with clients and inspired by new technological developments and thought leadership from other disciplines, we always push for the latest innovation in our branding practice. One of our basic tools we have recently revamped is the Brand Heart; a sexy & simple management model to blueprint the emotive & cognitive core of a brand. The improved Brand Heart happens to coincide with the most spectacular show on earth: London Olympic Games 2012. In our view OG2012 is one of the most 'emotive' events in the world. An incredible source of inspiration and hope for the whole world. A massive show with staggering dimensions of Euro 13,6 billion investment budget, over 10.500 participants, 204 nations, 11 million visitors and 4 billion television viewers.
How come? We believe it has to do with touching people in the full spectrum of their emotions. Not a single brand essence, key differentiators, unique selling proposition nor clever psycho-graphic segmentation can explain the universal appeal of the Olympic Games. It is the various layers of emotive meaning associated with the brand, which cleverly touches us in every dimension of our mankind.
We tried to capture is with our new Brand Heart. We hope you like it as much as we do!