Time has come for a radical paradigm shift in branding. People are waiting for brands to help them help others. These so-called Meaningful Prosocial Brands fulfill a basic, strong and growing need: the need to live a meaningful life. Letsheal.org is an Amsterdam based independent non-profit organization aimed at providing insights in how to transform brands into meaningful prosocial brands. At BR-ND we fully embrace the thinking behind letsheal.org and we are more than happy to bring this to your attention. It's time to start acting on this. Also we suggest you read the book by Mark Woerde.