2017 has been a successful year for BR-ND in many respects. Not only has our team and business continued to grow, more importantly, we have been able to support many new clients with meaningful brand and culture development. Our 'emotive' way of working, which combines design thinking with branding, a concept we have been pioneering during the last decade, is increasingly being recognized as the way to go. We are grateful that more and more clients have selected us for our doings.
Stories tend to feel so natural because we are psychologically designed to process stories with greater ease than any other format. It is no wonder why brands have used storytelling to sell their vision, ideas, and products to the world for so many years. From very early on, brands were quick to understand the importance of storytelling in engaging, inspiring, and activating their audiences.
Many daily activities that were unthinkable 20-25 years ago are now a part of daily life. Since then, we started to communicate online instead of writing letters or postcards, we purchase goods via webshops without actually touching the goods before the purchase, and we listen to music without even having to buy an album. Technology has brought a sense of convenience to our lives. But even great convenience comes with consequences.
When it comes down to it, stories are the foundation of history, entertainment, as well as the way people internalise situations and events. So when it comes to the commercial world, it's no surprise that brands use this approach to share their own values, goals, vision, and, naturally, product pitches. Stories facilitate their audiences to engage with the brand and their message.
De mensen zijn het merk. Immers, in een transparante wereld kun je niet meer buiten beloven, wat je binnen niet waar maakt. Het gaat erom wat je doet, niet om wat je roept. Daarom is employer branding nu belangrijker dan ooit. Maar, hoe zit het met de samenwerking tussen HR en Marketing? En is er wel aansluiting tussen corporate branding en employer branding?
While people enjoy their holidays and most business goes in relax mode, it's the perfect period to take some time to soak up insights and inspiration from the 23plusone Lab. On the 6th of July we are organising a Summer School on Emotive Branding in Amsterdam. If you're curious how to boost yourself, your brand or your team, we're ready to share our knowledge and expertise with you!
We leven in een consumptiemaatschappij. We werken om in onze vrije tijd goederen en diensten te consumeren. Dat bevredigt geen basisbehoefte, maar geeft wel status en identiteit. Kapitalisme streeft naar permanente groei, bedrijven moeten meer produceren en mensen meer consumeren. De 20e eeuw ging om meer en veel werd beter.